Your LinkedIn summary introduces you to your entire LinkedIn community, including current and former colleagues, potential employers, and family and friends. LinkedIn provides a platform to share what makes your accomplishments and relevant skills unique, and the summary is the perfect place to showcase this from the get-go. Displayed on your profile under the “About” header, you can tailor your summary to your particular niche in the communications field.
The purpose of your LinkedIn summary is to:
- Demonstrate your passion for your niche in the field of communications.
- Emphasize the unique value you bring to your role.
- Give your reader an idea of who you are as a professional.
Essentially, you are communicating your professional brand in your LinkedIn summary.
The format for your LinkedIn summary is flexible, so it’s up to you how you’d like to present yourself. Feel free to use first-person pronouns since you are writing your personal narrative, and consider including an invitation to connect with you at the end.
You can get more detailed advice about developing your professional brand in our Professional brand guide and a closer look at LinkedIn in our LinkedIn profile guide.
Expert advice
“When creating your LinkedIn profile, it’s important to update your soft and technical skills, your headline, and the keywords in your About and Experience sections so they are all targeting your desired role. Using targeted language will help recruiters discover you when they are scanning LinkedIn for potential job candidates and determining who to reach out to.”
– Coleen M., career expert at edX
LinkedIn summary samples
The field of communications encompasses a wide variety of roles including business writing, advertising, marketing, managing conflict, public speaking, and social media.
Example 1 — Social media background
Social media associate leveraging a customer service and communications background to deliver client satisfaction through quality-driven, solution-oriented collaboration. Earned a degree in [program] from [school name] to hone skills in market analysis and project management, among other skills. Project leadership experience includes doubling social media engagement and improving brand recognition in one month. Enjoys cross-functional collaboration with design and graphics teams to create cohesive brand identities.
Example 2 — Advertising background
Advertising manager leveraging a background in data and marketing through leadership in relationship management and market analysis. Earned a certificate in [program] from [school name] to hone market analysis and people management skills. Collaborated on a cross-team project to create a long-term brand strategy. Excited to combine solution-focused online marketing with brand management and content development.
Example 3 — Marketing background
Marketing director leveraging a seven-year career in communications through leadership and technical abilities. Often tagged by management to train new employees and lead initiatives to drive sales and customer satisfaction. Earned a certificate in [program] from [school name] to hone skills in business process and analysis, and people management. Led projects that required delivering development work to a client. Expert in providing design and management projects across company product lines.
Additional resources
Your LinkedIn summary is a great place to let your professional brand shine and kick-start many networking opportunities.
Check out our Professional brand guide, LinkedIn profile guide, and Networking guide for more in-depth information about similar topics.
Curious about what LinkedIn summaries look like in other related industries? Check out these samples:
